Stock Market Still Underwater – Apple Floats At 0% Return Level

In the late 1960s, company sales and earnings were rising, and stocks were on a tear. But, so was inflation. Yet no one adjusted for the dollar value shrinkage. And now that history is repeating.

You cannot win if you cannot beat inflation

In inflationary times, the financial system is swimming upstream. In the past 18 months since the stock market peaked, inflation’s “return” has been 8% (using the core CPI). In other words, to regain the December 2021 highpoint, the stock market must rise 8% above that previous level. Instead, it is still well below that mark.