Meta’s new Threads app gained an ‘unprecedented’ 150 million downloads in under two weeks. Now it has to keep users happy.

• With 150 million downloads, Threads set a new record for app growth far surpassing Pokémon Go.
• Threads has kept about 100 million active users a week, according to a data research firm.
• Yet, adoption has slowed. Instagram is now focused on performance and launching new features.

Instagram Threads continued to set a growth record into its second week, surpassing 150 million downloads of the app.

In just 10 days, Meta’s launch of Threads, a relatively bare-bones clone of Twitter, has also maintained roughly 100 million active users a week, according to Data.ai, a research and analytics firm. Randy Nelson, a senior director at Data.ai, said the growth of Threads is “unprecedented” and called 150 million downloads in such a short time “staggering.” Threads has grown more than five times faster than the previous record holder for fastest growing app, Pokémon Go from Niantic. It took that app about three months to hit 150 million downloads.