Over the last few years, consumers have been practicing more conscious drinking, whether that’s abstaining, sipping low-proof drinks or tiger-striping — switching between no-alcohol drinks and regular-strength drinks,
In 2022, sales of no- and low-alcohol beverages grew by more than 7% in volume across 10 key global markets, surpassing $11 billion in market value. This is up from $8 billion shown in 2018, according to IWSR Drinks Market Analysis.
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