A co-founder of Allbirds admits some of their products ‘haven’t quite met the mark’

• Allbirds has faltered after soaring in popularity with Silicon Valley tech bros.
• Co-founders Tim Brown and Joey Zwillinger admit the company’s missteps in appealing to consumers, WSJ reports.
• The company revealed $101 million in annual loss in a March earnings.

Allbirds were the sneaker of choice for the tech bros of Silicon Valley, but leaders of the once beloved company have admitted where it fell short.

Co-founders Tim Brown and Joey Zwillinger found much success with its first shoe, the Wool Runner, but their attempts to appeal to a younger audience than its 30- to 40-year old customers didn’t go over well, the pair told Wall Street Journal.