Since the series tapped the brakes on constructors’ spending in 2021, valuations have been revving up, with Ferrari now worth $3.9 billion and Mercedes hot on its tail.
By Mike Ozanian and Brett Knight
In 2021, Swiss motorsports company Sauber was ready to sell a majority stake in its Formula 1 team, Alfa Romeo Racing, to Andretti Autosport at a valuation of about $350 million, two people with knowledge of the negotiations tell Forbes. When the deal fell through, Sauber turned to Audi and ended up parting with a minority stake in January at a valuation of roughly $650 million—nearly doubling the price in just 15 months, with an earnout that could push that number even higher.
Today, even that souped-up sale price looks like a bargain. Forbes now values Alfa Romeo Racing at $900 million, based on estimated revenue of $210 million for 2023.
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