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- Firms with 25 or fewer workers and annual revenue below $10 million form the PR industry’s backbone.
- For clients, boutiques can offer low costs and senior-level attention.
- Insider identified 15 top boutique PR firms across categories, including finance, tech, and luxury.
Huge public-relations conglomerates such as Edelman are shedding staff as economic headwinds force clients to slash budgets.
But smaller firms, with leaner payrolls and nimbler structures that better suit a rocky business climate, are hiring, executives told Insider.
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