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Topline
Meta CEO Mark Zuckerberg indicated Thursday that Threads, the company’s answer to Twitter, has been unable to retain more than half the users who signed up for the platform in its first week, Reuters reported, once again highlighting falling engagement metrics for the Instagram offshoot became the fastest growing app of all time after launch.
Key Facts
Citing an audio recording from a company town hall, Reuters reported that Zuckerberg told Meta staffers Threads’ user retention metrics were “not perfect” although they are better than the company’s executives initially expected.
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