AI Current Opportunities For Better Decisions And More Shopping

The question of how to leverage AI puzzles all of us. How will AI help retailers perform quicker, better, and safer. Such questions pose challenges, so much so that questions are being raised in the Congress of the United States since AI may invade privacy. This is a new phase of technology that both tantalizes and challenges retailers.

A recent NRF study asked how generative AI is revolutionizing retail. There were some good examples – one notably for big ticket retailing. For instance, furniture retailer Ashley Global Retail has used generative AI to target promotions to those customers most likely to make a purchase.