Platinum Is The New Gold

Gold is not just a commodity, it is an idea. It is an idea that goes back to the beginning of history when our ancestors found a weird, yellow, malleable stone in the bottom of their rivers and were able to collect it and make shiny baubles with it. There were reasonable amounts of it up until a few years BC, but as quickly as it was extracted it tended to be lost back into the ground. The constant discovery of treasure attests to how much was lost in those early years and it can still be acquired at costs with little premium to the gold content should you want to pick up a Celtic Stater or two.

Today gold keeps its audience enthralled and many hanker for and believe it inevitable that gold will regain the throne of money and that paper money will be replaced with gold, as gold is, in their minds, the only money.