How To Find The Best Style ETFs 3Q23

With an ever-growing list of similar-sounding ETFs to choose from, finding the best is an increasingly difficult task. How can investors change the game to shift the odds in their favor?

Don’t Trust ETF Labels

There are at least 192 different All Cap Blend ETFs and at least 753 ETFs across twelve styles. Do investors need 63+ choices on average per style? How different can the ETFs be?