X CEO Linda Yaccarino says she ‘lived on a lot of planes’ as she flew across the country to try to woo advertisers back to the platform

• Linda Yaccarino told CNBC she’s “lived on a lot of planes lately” as X tries to woo advertisers.
• That included a trip to Hollywood where she told agents to “dream up what they would want,” per the FT.
• She previously told staffers to deploy “hand-to-hand combat” by speaking to advertisers in person.

Linda Yaccarino, the CEO of X, told CNBC on Thursday that she’s spent much of her time at the company formerly known as Twitter trying to entice advertisers back to the platform.

“I’ve lived on a lot of planes lately, direct conversations with CMOs and CEOs,” she said.