Paris Hilton Launches Fan Hub On Roblox: How The Metaverse Is The Latest Place To Flex Your Fandom

11:11 Media, the new generation media company co-founded by Paris Hilton and Bruce Gersh, is launching immersive fan hub Slivingland on Roblox. (“Sliving” being Hilton’s catch phrase fusing “slaying” and “living your best life”).

The Slivingland fan hub is a 24:7 experience where Hilton’s fans (for the record, 70 plus million on social platforms worldwide) can gather to engage with her brand’s entertainment content, including new music, podcasts, TV shows, films, and partner projects.