Hey Dude, owned by Crocs, has entered into a long-term partnership with content creators Dude Perfect—the five-strong group of college friends who post stunts and other content on YouTube, and whose subscriber following stands at more than 59 million. The team will work on the shoe brand’s forthcoming campaigns and create bespoke content.
According to Crocs, which bought Hey Dude almost two years ago, the casual footwear brand is the fastest-growing in the United States. The Dude Perfect deal, the financial details of which were not disclosed, is designed to keep that momentum going.
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