Merch, vinyl, hotels and credit cards: Taylor Swift’s Eras Tour helped a bunch of companies – but hurt others

• Taylor Swift’s Eras Tour had a significant impact on several public companies this summer.
• The pop star’s concerts fueled sales of merchandise, vinyl albums, hotel rooms, and credit cards.
• Bosses blamed the “Swift effect” for weak furniture demand and said it didn’t help clothing sales.

The incredible success of Taylor Swift’s Eras Tour marked a post-pandemic comeback for concerts this summer.

The pop star’s shows were so popular and such a big part of the zeitgeist, that many bosses of public companies gave her a shout out for helping or hurting their businesses — or just because they wanted to identify themselves as Swifties.