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- Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken.
- With Musk meddling, the CEO has limited power to influence the way X operates or where it’s headed.
- Ad industry execs have great respect for Yaccarino, but worry X has already become a lost cause.
Around midnight on a Saturday this summer, Elon Musk announced he was scrapping the western world’s most iconic social-media brand.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted for the last time, and quickly ordered Twitter offices in San Francisco, New York and LA be stripped of everything blue and bird themed.
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