Vita Coco And Roblox Team Up To Plant Coconut Trees Across The World

The Vita Coco Company, Inc. is celebrating World Coconut Day by partnering with Roblox, a global immersive platform where millions of people connect and communicate daily, by introducing a new giant coconut just off the coast of Coconut Island in “The Coconut Grove.” Vita Coco will donate $1 to its charity partners in Brazil for every coconut seedling planted in The Coconut Grove experience, up to $75,000.

Visitors can play new mini games and challenges inside the giant coconut that will teach them new coconut facts, including the many ways they can be used as well as responsible farming practices, as they help support the brand’s Seedlings for Sustainability efforts. They will also earn CocoCoins™ and event points that can be redeemed for exclusive avatar wearables.