- Diti Goradia started posting fashion content when she began her investment banking job.
- Five years later, she’s worked with brands like Anita Dongre and Google Pixel on paid campaigns.
- She shares an email template she uses to pitch brands and how she balances banking with influencing.
Diti Goradia often works 12-hour days as a New York City investment banker at SMBC but focuses on her fashion and lifestyle content during breaks. In those 5, 10, or 20-minute intervals, she uploads new posts and reels to Instagram, emails brands to negotiate rates, or plans her content schedule.
“It’s hectic, but I wouldn’t have it any other way,” Goradia said. “Balancing both careers has been very rewarding.”
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