The rush is on to be the world leader in electric vehicles. US-based Tesla
TSLA
Being first can be a benefit and a drawback
“New” always has an exciting future vision of the world ahead. It paints innovators as wizards. The degree of excitement and wizardry is confirmed by a company’s skyrocketing stock price. However, none of that hoopla conveys permanence because “new” also means unforeseen bumps, potholes and detours will be encountered on the road ahead. The proof is in the previous “new” roads that are littered with crashed former leaders.
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