A company can dominate a market without being a law-breaking monopolist. While it’s illegal to use your market dominance to make consumers and competitors worse off, if consumers freely choose your product over the alternatives, you have earned your market leadership legitimately.
There is no question Google dominates the market for search queries, and a Justice Department antitrust lawsuit alleges the tech giant did so illegally. As the Wall Street Journal reported, the company handles “about 90%” of such queries — supporting $160 billion in advertising revenue for Google. This component makes up most of parent company Alphabet’s annual revenue.
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