Key takeaways
- The Apple Store crashed on Friday as customers flocked to pre-order the newly launched iPhone 15
- The high-end Pro Max has proven to be the most popular model so far
- Apple stock is down 2.5% since the Wanderlust event took place last week
Wall Street may have shrugged off the iPhone 15 launch event this year, but the die-hard Apple fans still flocked to get the latest model. The Apple Store crashed after strong demand from users left the website unable to cope with the traffic – and when it did, delivery estimates for the high-end Pro Max model quickly slipped to weeks in advance.
It’s good news for Apple, who have been facing some headwinds in the market and concerns over how interested anyone is in a new iPhone anymore. But the launch is one thing, and sustained demand is another. Can Apple make enough new iPhone sales to keep shareholders and Wall Street happy with its performance?
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