- Cooler Screens, which provides in-store ad screens on cooler doors, has detailed expansion plans.
- It’s planning pilots to expand its network of screens to other areas of the store.
- The company says it expects its screens to reach 200 million viewers a month in the US this year.
Cooler Screens, the company that provides “smart” digital advertising screens on refrigerator doors in Kroger, Walgreens, and Circle K locations, said Tuesday that plans are underway to extend its network to more screens at different areas inside stores.
Those are set to include end-of-aisle promotional units, known as end caps, in-store pharmacies and clinics, and mini cooler locations in the checkout lane.
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