- Amazon announced that ads will be introduced to Prime Video in early 2024.
- Users can go ad-free by paying an additional $2.99 per month.
- The new subscription tier is indicative of a shifting streaming landscape.
Amazon Prime Video subscribers should consume as much content as possible this weekend before they’ll have to pay more for that privilege.
The streaming service announced on Friday that advertisements will be introduced to its library of shows and movies beginning in early 2024 across the US, UK, Germany, and Canada. This change will then roll over to France, Italy, Spain, Mexico, and Australia, later that year.
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