AI playing ‘transformative’ role in reshaping the real estate industry

The real estate industry is turning to artificial intelligence (AI) tools for a variety of new use cases ranging from identifying potential investments to forecasting how renovations may impact a property’s value.

David Conroy, director of emerging technology at the National Association of Realtors (NAR), told FOX Business that he has seen a “particularly rapid uptake” of AI tools by real estate industry firms, which are playing a “transformative role in refining numerous processes within the real estate journey.” That includes tasks like improving presentations, identifying similar attributes in a variety of properties using valuation models to optimize a s