From Dunkin’ to Pizza Hut: 11 company rebrands that sparked customer outrage

• Rebrands can be tricky to pull off. 
• Many companies have unveiled new names and logos to make themselves stand out.
• But sometimes rebrands backfire — only to receive an underwhelming reception from shoppers.

So far, 2023 has brought a few high-profile rebrands. Think Twitter becoming X or Overstock.com taking on Bed Bath & Beyond’s look.

But rebrands are tricky, and they commonly don’t work out.