Forbes 2023 Ultra High Net Worth Survey Findings Helps Marketers

A beacon in business and success, Forbes has long attracted high-net-worth individuals through its platforms and live events. The Forbes Research 2023 High Net Worth Survey findings prove just that – and the company is helping luxury marketers reach their target customers by sharing how these individuals are redefining what they want from brands, where shifts exist when it comes to experiencing and purchasing luxury goods, and what drives purchasing decisions across generations.

Forbes surveyed 250 high-net-worth individuals, with between $2-$30+ million in investible assets – a quarter of whom are under 40 years of age, from across the globe to better understand how they’re celebrating their success, gauging their interest in making luxury and travel purchases and aiming to understand how these markets are being redefined by this particularly successful sector of the Forbes audience.