Taylor Swift Took A Big Swing With Her ‘The Eras Tour’ Movie–And It Worked Beautifully

At this point in her career, Taylor Swift is no stranger to success. She regularly tops the Billboard charts, her tours sell out instantly and any piece of content she releases, be it an Instagram post or a movie on Netflix
NFLX
, performs spectacularly well. With some level of success guaranteed, Swift is now trying new things and reaching further than ever before, and it’s working brilliantly.

The superstar currently rules the box office with her concert film Taylor Swift: The Eras Tour. The movie shattered records in its debut weekend, bringing in just under $93 million in North America and $123 million globally. After just a few days, her latest concert capture is perhaps the top-grossing such film of all time, but it didn’t mark the first time she had released such a project.