Paris+ Art Basel: How Luxury Houses Are Leveraging Art And Culture

Luxury houses need to keep their finger on the cultural pulse to broaden their appeal and ensure they stay relevant in changing times. And while, most recently, with the appointment of Pharrell Williams at Louis Vuitton Men’s, the focus has been on music, art has long been an important ally.

To coincide with Paris+ Art Basel, LVMH owned beauty house Guerlain is hosting ‘Les Fleurs du Mal,’ its 16th annual exhibition of contemporary art at its sprawling Paris flagship on the Avenue des Champs Élysées.