- The way Boomers and Millennials are spending can inform investment decisions, Bank of America analysts say.
- Travel, healthcare, and housing are attractive buys, as Boomers spend big in those areas.
- Apparel is risky, considering its target demographic, Millennials, are increasingly cash-strapped.
We’re in the middle of a “Boomer boom,” as the wealthier older generation of Americans spends big on a wide range of goods and services.
Millennials, meanwhile, are spending less as they struggle through a tough macro environment—and there’s a playbook to trade off the differences in economic fortunes between the two demographics, according to Bank of America.
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