Eastside Golf, based in Atlanta, had been on Mercedes-Benz USA’s radar for some time. The luxury car marque was on the lookout for a brand focused on giving back to the community and and making golf more accessible to a broader audience.
The streetwear purveyor ticked all the right boxes and following the 2023 Masters, the idea of forming a partnership that will continue through 2025 began to take shape.
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