- More details of Kanye West’s conduct during his partnership with Adidas were revealed by The New York Times.
- The rapper drew a swastika on a shoe design and told a Jewish employee to kiss a photo of Hitler, per the Times.
- Adidas eventually cut ties with Ye in October 2022 after he made offensive and antisemitic comments.
At one of Kanye West’s first meetings with Adidas he drew a swastika on a design sketch and told a Jewish member of staff to kiss a photo of Hitler, according to an investigation by The New York Times.
For more than a decade, the rapper now known as Ye had one of the most lucrative celebrity-fashion partnerships ever with Adidas, generating sales of more than $1 billion a year.
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