As the coronavirus pandemic emerged in 2020, the Minnesota Twins assembled employees from various departments to address one question: how could the franchise expand its brand beyond baseball?
After contemplating several ideas, the group thought it would make sense to launch an accelerator program for startups, but it knew it did not have the available in-house expertise. That prompted the Twins to form a partnership with Techstars, an investment company that runs several accelerators each year across various industries.
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