Target’s Education Assistance Program Is Great Engagement For Associates

Every company tries to keep associates engaged and striving to move ahead. Target
TGT
is clearly succeeding in this area. Target’s launch of its “Dream to Be” program two years ago has had excellent results. It is a program that provides tuition-free access to formal education and is available to both fulltime and part-time associates from the first day they report for work. Guild is the education assistance company that manages this program for Target. When the company reviewed program progress, it noted that 90% of participants are front-line team members.

Store associates can enroll in both undergraduate or associate degree programs at more than 40 colleges, universities, and boot-camp programs. Tracking results, Guild reports that the turnover of hourly associates who participate in the program is now 70% lower and promotions among these team members are three times higher. Impressive.