7 Brew Finding Success With Drive-Thru Only And Franchising

Remember when Starbucks became known as being the third place for people to congregate, beyond home and work. 7 Brew, a coffee bar, has been finding increasing success with a different kind of business model: drive-thru only.

No third place for 7 Brew. It’s fast, quick and convenient where the customer drives in, picks up their order from the window and leaves, almost as fast as you can say “coffee with milk and sugar to go, thank you very much.” It currently has 150 stands (its terminology) or locations, situated in 24 states, and every single outlet is drive-thru only, without any kind of indoor seating. Of that number, most are franchised with only 17 company-owned.