Don’t just press ‘connect’ when adding people on LinkedIn: ‘All it shows is that you were able to push a button,’ says expert

LinkedIn offers tremendous networking opportunities. The site has more than 985 million members worldwide, according to its “about us” page. And many of those people — whether they are in your industry or not — likely have valuable work insights to share.

So, how do you go about connecting with them, especially with the ones you’ve never actually met? When it comes to adding people to your LinkedIn network, “never” simply click the “connect” button, says Gorick Ng, author of “The Unspoken Rules” and a career advisor at Harvard.