What Mugler’s New Digital Passports Mean For Consumer Engagement

Paris based luxury fashion house Mugler is partnering with Web3 solutions provider Arianee on digital product passports for a selection of its handbags.

The program, geared toward consumer loyalty and engagement, alongside EU regulation compliance, will begin with the Spiral Curve 01 and 02 bags which debuted at Mugler’s Paris Fashion Week show in January.