Why Your Personal Brand Shouldn’t Be About You

When creating a website or developing marketing materials for yourself, a starting point might seem to be listing your awards and accomplishments. You likely have admirable credentials and skills that could be noted. If you have a long track record or experience, it could seem fitting to include these too.

While these are all valid points, individuals who see these resources may not be strongly attached to statements that focus on you. As visitors click on to your website, they might only glance at the achievements you have listed there. They’re more likely to look for material that speaks to them.