Businesses Love Rewards Credit Cards. This Startup Is Making Them Easy To Launch.

When Texas-based supermarket chain H-E-B launched a rewards credit card in April, it didn’t go to a big bank or financial giant like American Express
AXP
or J.P. Morgan Chase. Instead, it turned to a three-year-old startup called Imprint, led by Irish founder Daragh Murphy, which partners with consumer brands to launch co-branded credit cards.