Earlier this month, the 2023 Cricket World Cup – a signature event for a sport that’s popular largely around the British Commonwealth of Nations – came to a somewhat familiar conclusion.
Australia won it for a record sixth time beating hosts India, a cricket-obsessed nation and the game’s economic powerhouse by every financial metric imaginable. Whether its broadcasting rights, sponsorships, advertising revenue or ticket sales (especially for the home team), India’s market clout in the game is visible in plain sight.
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