The Power Of Imagination: The Secret Behind Raising $1.5bn

In recent weeks, I have reflected on the arc of innovation and its acceleration from the Gutenberg Press to the advent of artificial intelligence. There is one common denominator throughout all these innovations: the power of imagination to dare to dream big.

My own journey at wefox going from a dream to a billion-dollar reality encapsulates the essence of ambition and the transformative power of imagination. Intentional imagination is the moment when we can access our deepest “why” and this gives meaning and purpose to what we do. As Friedrich Nietzsche once said: “He who has a why to live can bear almost any how.”