According to a 2016 Cone Communications study, three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work. Furthermore, 75% of employees who volunteered through their employer feel better about their company. While it might be challenging to correlate employee service and sacrifice for the greater good to financial success for the company, examples from military history provide lessons that could apply to the private sector.
Defining Courage
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