Sony chief bets on original content as part of ‘creation shift’

Sony is betting on a multibillion-dollar push into producing more original content, as part of a “creation shift” the Japanese tech giant hopes will win it a greater share of the $3tn entertainment industry.

In an interview with the Financial Times, chief executive Kenichiro Yoshida said that Sony needed to shift its focus from distribution to the creation of intellectual property, to cement a corporate transformation from a consumer electronics brand into a global entertainment company.