That which doesn’t kill you makes you stronger. For many of us, swimming underneath ice for 216 feet or running a half marathon above the Artic Circle barefoot sounds quite deadly. For endurance athlete Wim Hof, cold therapy is a pathway to greater health. “Frequent exposure to cold is linked to a number of different health benefits,” his website notes. “For example, scientists have found evidence that exposure to cold speeds up metabolism. Another benefit of exposing your body to cold is that it reduces inflammation, swelling, and sore muscles. Furthermore, cold body therapy is also linked to improved quality of sleep, more focus, and even an improved immune response,” it adds. Some doctors and research studies disagree, but the approach has adherents across continents and millennia.
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So when Dayson Johnson mentioned in last week’s Wellness Wednesdays Clubhouse conversation that some buyers of his upcoming ski community Velvære are requesting cold plunge pools, it wasn’t totally surprising. These individuals have the income to both buy a premium vacation home and jet off to snowy adventures.
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