Like a bomb cyclone dropping flurries of must-do events and experiences, the whirl of brand activations and social/business/deal-making parties tied to this year’s Sundance Film Festival has finally ebbed in Park City, Utah.
It was the first in-person festival since about five weeks before the pandemic clamped down on the planet in early 2020. The hybrid return to Being There brought with it a phalanx of big brands hoping to cozy up to influencers and celebrities, connect with fans and followers, and perhaps grab a little media attention too. And the social scene extended from 10-minute conversations on buses and in movie waiting lines to late-night cocktails and EDM beats.
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