Some months back, a video popped up on LinkedIn showing two seemingly identical wood boards side by side. Next came two identical sledgehammers crashing down in unison. One board was immediately smashed into shards while the other absorbed the blow, bounced ever so slightly, and then returned to its original state.
I just thought, what’s Josh up to now? Is he really planning to reinvent something as fundamental as a wood board or 2×4?
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