Non-alcoholic bourbons. Orange wines without the proof. Alcohol-removed canned margaritas and bottled zero-alcohol Old Fashioneds. All, set the stage for a strong shift towards non-alcoholic products.
Sales of non-alcoholic products were up 21% last year, according to NielsenIQ, with 82% of non-alcoholic buyers also purchasing regular-proof booze. The IWSR Drinks Market Analysis expects the market to continue to grow over a third in the next year.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased