Who Decides How Woke Corporations Should Be?

Tumelo’s software takes fund managers out of the ideological crossfire, making it easier for common shareholders to have a say on diversity, the environment and workplace conditions.

Georgia Stewart, in 2017 a final-year student at Cambridge University, campaigned to have the endowment sell off its fossil fuel stocks. That didn’t get far. “When I was there they divested from tar sands,” she says dismissively. Anyway, she goes on, “divestment is not necessarily the best outcome. You just end up with shareholders who don’t care.”

Out of those sour grapes came a business idea. Stewart, 27, is the chief executive of Tumelo, a five-year-old Bristol, England, firm that gives investors a platform through which to express their views in proxy contests. “We want more transparency and accountability,” she says.