In 2014, CNBC launched a new ranking of R&D All-Stars, the RQ50, identifying the U.S. companies whose R&D drove the greatest growth. The ranking utilized the RQ measure of companies’ R&D productivity featured in the May 2012 Harvard Business Review article, “The Trillion Dollar R&D Fix”.
The list revealed that spending more on R&D was a poor gauge of companies’ innovativeness. Moreover, because most investors use R&D spending to gauge innovativeness, RQ identifies firms that fall below other investors’ radar. This is why the RQ50 portfolio historically outperforms the market.
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