Twitter Blue’s relaunch has been financially ‘underwhelming’ and embarrassed subscribers may soon be able to hide that they’re a part of it

• Twitter Blue has been relaunched for three months, offering subscribers premium features for $11/mo.
• A new feature may soon be rolled out, allowing subscribers to hide their verification checkmark.
• TechCrunch reported the relaunch has been “underwhelming,” with $11 million in mobile subscriptions.

Roughly three months after its relaunch, Twitter Blue subscriptions have not been the enormously profitable pivot from ad-based revenue that Elon Musk had hoped for the social platform.

According to a report by TechCrunch, the “underwhelming” relaunch — featuring perks like an edit button and new “verified” badge, long seen as a status symbol for public figures, now available for purchase  — has earned the social media platform just $11 million in mobile-based subscriptions since Musk brought it back in December.