An Often Invisible Trend Impacting All Business

I recently attended the National Speakers Association mid-year conference and heard an extraordinary speaker, Dr. Nadya Zhexembayeva. Originally from Russia, she now lives in New York City and founded Reinvention Academy. Her mission is to provide 1 billion people with reinvention skills and teach resilience techniques that will help people and businesses “ride waves of change rather than get crushed by them.”

In this amazing presentation, Zhexembayeva shared several trends impacting business. While her comments were focused on professional keynote speakers, these trends could affect any type of business. I was especially intrigued by the first trend, which is the focus of this article. With that in mind, here it is along with my commentary: