In 2019, before the pandemic, older adults constituted the lion’s share of the travel market. However, when Covid hit, that number plummeted. Because we knew early on that older adults were more vulnerable to this plague, many put their travel plans on hold. Fear, coupled with the freedom of choice that most older adults possess, culminated in a precipitous drop – to 16% in 2020.
Today, however, the share of travelers over 60 years of age has more than doubled over the 2020 numbers. These older travelers account for the largest travel demographic ever, continuing a trend that had started before the pandemic.
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